The Bad Ass beginnings (60 years ago) are actually all about you.Since we lit this candle, our singular mission has been to support the Bad Ass community – men and women of action rolling up their sleeves and living hard work every day.We combine technology with durability in a cord that’s built to charge your efforts. But it's just a cord until you give it power – and our cords come to life in pursuit of your most daring ambitions.We make the cord tough, innovative, dependable, unique, and capable.You Make It Bad Ass.